Marketing Principles is the foundational course for all pathways in Marketing Education. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Team members develop an understanding of the functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing in our economy. Team members also develop skills in applying economic concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling.
In order to increase the number of application experiences, team members should participate in work-based learning activities and the team member organization, DECA, An Association of Marketing Students. It is highly advantageous for team members to participate in a school–based enterprise where available.
This is the required introductory course in this career pathway.
Discovering Hospitality and Tourism Marketing
This course introduces the team member to the major segments of the travel industry. The course will investigate the economic impact the three components have on the local, state, national, and global economies. The products, services, and packages offered to business and leisure travelers by different types of businesses within the industry are examined. Utilizing current technology, the Internet, and software packages, the team member will develop a tour package and marketing plan for a selected niche market that incorporates appropriate promotional and pricing strategies, thus ensuring business profitability.
Competencies for the competitive events offered by DECA are directly aligned to the national and state standards for Marketing Education. Therefore, DECA competitive events will be offered to provide team members the opportunity to apply the technical and core employability skills learned in the classroom.
Hospitality and Tourism Management
This course will focus on the leadership and supervision of employees in the travel, tourism, and hospitality industries as well as the management of operations in this industry. The course emphasizes the application of management level decision-making skills in hotel/lodging, human resources, food and beverage, and travel/tourism operations. The course will allow team members to investigate trends, technology, and customs in the hospitality industry while focusing on the development of customer service skills. Competencies for DECA are integral components of both core employability skill standards and the technical skills standards, and DECA activities will be incorporated throughout the instructional strategies developed for the course.